From Data Complexity to Sales Clarity: Hason Group’s Journey with Insighting
Hason Group:
Founded in 1965, Hason Group has grown into one of the leading suppliers for the construction and infrastructure sectors. The company imports, markets, and distributes a wide range of building materials, plumbing systems, ceramics, and technical equipment. Known for its professionalism and customer-centric approach, Hason offers a complete “one-stop shop” solution tailored to the needs of institutional and professional clients across the country.
The Challenge: Disconnected Data Slowed Strategic Growth
Before Insighting, Hason Group faced the growing complexity of managing customer relationships and sales performance across a vast product range and multiple sectors. With critical data spread across various systems and teams, getting a full picture of client behavior required significant manual effort. This made it difficult to respond quickly, uncover hidden opportunities, or act confidently on emerging trends.
This approach came with significant limitations:
Managing a vast product catalog across multiple industry segments, including plumbing, ceramics, and construction materials.
Customer data was distributed across several systems and departments, making it challenging to consolidate and analyze efficiently
Accessing a complete, real-time view of individual customers was complex and time-consuming
Identifying churn risks, upsell opportunities, and product purchase gaps required significant manual effort
They needed to focus on high-impact actions and limited their growth potential.
The Solution: Unified Data, Smarter Selling
Hason Group adopted Insighting’s AI platform to bring all sales and customer data into one clear view. This allowed teams to access accurate insights instantly and make faster, better decisions.
Deployed Insighting’s AI-powered platform to unify all sales and customer data into a single, coherent view.
Automatically aligned information from multiple sources, enabling fast and accurate understanding of customer behavior.
Equipped sales and service teams with timely, personalized insights, eliminating the need for manual data analysis
Delivered weekly briefs and proactive notifications to ensure important opportunities were surfaced and acted on immediately.
The Results: Increased Revenue, Efficiency, and Precision
Efficiency improved dramatically, with processes that once took hours now completed in seconds.
Decision-making became faster and more precise, backed by reliable and accessible data.
Teams redirected their focus from data consolidation to strategic growth initiatives
In Their Words:
“With Insighting, our sales team finally has the clarity we needed. It’s like having a full customer history and opportunity map at our fingertips, without doing any manual work.”.” Yoram VP Sales, Hason Group
