
How Dependable Foods transformed sales operations: from hours of manual work to automated, revenue-driving insights in minutes
Dependable Foods:
Dependable Foods is a trusted B2B distributor in the Tri-State area, specializing in high-quality food products. They serve thousands of customers, including restaurants, grocery stores, and foodservice providers, ensuring reliable supply and long-term partnerships. With an extensive product catalog and diverse customer base, Dependable Foods operates in a highly competitive market where efficiency and precision are critical. Their success relies on maintaining strong customer relationships, identifying growth opportunities, and delivering exceptional service. Managing such complexity required a smarter, faster approach to their sales processes to stay ahead and continue driving growth.
The Challenge: Manual Analysis Lacked Focus and Precision
Before Insighting, Dependable Foods relied on manual processes to manage their sales efforts. Their team spent countless hours analyzing reports, working with broad overviews of customer activity rather than pinpointing specific, actionable opportunities.

This approach came with significant limitations:
Time-consuming workflows: Manually analyzing data and assigning follow-ups took hours, delaying actions that could drive revenue.
Generalized insights: Without clarity on what needed to be done, opportunities for upselling or re-engagement were often missed.
Inaccuracy: Manual analysis struggled to uncover precise patterns and trends, leading to incomplete or incorrect prioritization.
These inefficiencies hindered their ability to focus on high-impact actions and limited their growth potential.
The Solution: Automated, Accurate Insights and Seamless Task Integration
Insighting transformed how Dependable Foods operates, offering a solution that works in the background to continuously analyze data, generate precise insights, and streamline workflows.
Pinpointing actionable opportunities: The platform delivers accurate, real-time insights—far more reliable than manual analysis—directly to the sales reps, so they know exactly where to focus.
Seamless workflow integration: When additional action is required, insights can be marked and automatically converted into tasks in Asana with tailored descriptions. Tasks are assigned to the appropriate team member without any manual input.
Time savings and increased accuracy: By automating the heavy lifting, the team now spends more time acting on opportunities rather than searching for them.
The Results: Increased Revenue, Efficiency, and Precision
Saved time: What once took hours is now completed in minutes, giving the team more bandwidth to focus on growth.
Increased revenue: By acting on highly accurate insights, Dependable Foods has capitalized on missed opportunities and boosted sales across their customer base.
Streamlined workflows: The integration with Asana ensures every opportunity is acted on without delays or additional effort.
Improved accuracy: Insights are now precise and actionable, eliminating guesswork and driving smarter decisions.
In Their Words:
“Insighting has completely transformed how we manage sales. The platform provides incredibly accurate insights, so we always know what to focus on. Task creation is seamless, and it fits perfectly into our existing workflows. Best of all, it’s increased our efficiency and our revenue, it’s a game-changer.” — Team Member, Dependable Foods